News Article

E-Type Celebrates 50 Years

The Geneva Run

Posted on:02/03/2011

E-Type 50th Anniversary Rally

Geneva, March 2011.

In March 2011, the iconic Jaguar E-type will celebrate the 50th Anniversary of its launch at the 1961 Geneva Motor Show. In recognition of this momentous occasion, Jaguar Heritage is inviting 50 E-type owners to participate in an exciting 7-day rally.
The event will emulate the journey of the original E-type roadster, 77 RW, which was driven from the Jaguar factory in Coventry to Geneva by the legendary Norman Dewis, Jaguar's then Test and Development Engineer.
The event will start in Coventry at the historic Coombe Abbey Hotel on Sunday 27th February. Participants will get the chance to relax and get to know each other at a wonderful Medieval Banquet. The following morning will include a tour of the Jaguar assembly facility at Castle Bromwich where the current range of Jaguar cars is manufactured using state-of-the-art assembly processes. In the evening there will be a Civic reception at the Coventry Transport Museum, home of one of the country’s finest collections of motor vehicles.
The journey to Geneva will begin on Tuesday 1st March. The cars will be waved away from the Coventry Transport Museum on the first leg of the route to Folkestone to cross the Channel using Eurotunnel. From Calais the route will continue south to Reims, where there will be a Champagne reception and dinner at the famous Pommery Champagne House. Before leaving Reims the next morning, the day will start with a lap of the historic Le Circuit de Gueux.
Travelling at a more leisurely pace, the journey will follow a scenic route south towards Dijon. Stopping off at the Dijon-Prenois Circuit for lunch, the journey will continue onto the beautiful Chateau de Chailly for dinner and overnight accommodation. The Chateau has strong links with Jaguar having been used for several new product launches in the past.
The final leg of the journey to Geneva will cross the beautiful Haut-Jura mountain range on some very dramatic roads. Once participants have reached Geneva they will be able to relax and enjoy three nights accommodation in the luxurious 5-star Intercontinental Hotel. Activities in Geneva will include lunch at the Parc des Eaux Vives - the location of the original Press Launch of the E-type: entry into the Geneva Motor Show and a chance to see the very latest Jaguar products on the Jaguar stand. A driving day to the south of Lake Geneva will be included followed by a boat trip across the beautiful lake and lunch.
The finale of the event will be a spectacular Gala Dinner at the Intercontinental on the evening of Saturday 5th March. The dinner will be attended by a host of Jaguar personalities representing both the company’s long and distinguished history and its bright and exciting future.


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