Picture | JAGtechnic's new state of the art 11,200.sq.ft facility located on Hammonds Drive, Eastbourne...

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Our new state of the art facility provides Jaguar and Land Rover owners with a local alternative to the main dealer at a fraction of the price. Using your vehicle's unique identity number (VIN) your vehicle is identified by our Jaguar Land Rover TOPIx system providing our Jaguar Land Rover trained technicians with accuate product information and technical manufacturer support for your vehicle ensuring the correct level of maintenance is provided from it's very first service inspection.

About JAGtechnic

JAGtechnic was established in 1998 in south London by Managing Director & Founder Paul Chipp-Smith to cater for Jaguar & Daimler vehicles, initially operating as a small department within a larger multi brand multi site automotive business. In 2010 the main business was sold with exception of the JAGtechnic brand.

January 2011 saw the opening of new JAGtechnic premises in Eastbourne, over 100 guests attended the grand opening event. Officially opening the new facility was the former Jaguar Chief Development Engineer Norman Dewis OBE and Jaguar Heritage curator Tony O'Keeffe. Displaid in the new workshop sat the factory registered 1956 Jaguar Long Nose D-type (393 RW) as famously driven by 50's british motor racing legend Mike Hawthorn.

JAGtechnic had been commisioned to complete an extensive engine rebuild for Jaguar Heritage and intrusted to prepare the car for for the historic Mille Miglia Italian road race. The team were also asked to provide race support for for not only the D-Type but also for a famous Duncan Hamilton C-Type (Chassis XKC004) with one of it's owners technicians.


Pictured | Jaguar Heritage's 1956 Long Nose D-Type - Engine being removed and being road tested at Beachy Head...

By 2014 JAGtechnic had built up a strong and loyal customer base and now maintained over 1,000 Jaguar's, having acheived Jaguar Extended Warranty Approved Repairer status. With the business growing as rapidly as it had been over just three years of trading the decision was made to start seaching for a new home to cater for it's expanding number of customers and Jaguar Land Rover trained technicians.

In July 2015 a brand new premises was secured and plans were in place to provide the JAGtechnic team with a purpose built workshop, stores, offices, customer areas and secure vehicle storage within a 11,200 Sq.ft facility. Fitted with new state of the art equipment the new nine bay workshop and specialist working areas now allows the company to provide almost all of it's available services under one roof.



Pictured | Tony O'Keeffe, Cesar Pieri, Peter Leake, Norman Dewis OBE & Paul Chipp-Smith - The New Workshop...

With customers including private, business, corporate and fleet operators the new premises has been designed to provide as many services as possible under one roof, with exception of race and corporated support. The company is extremely proud to have provided mechanical & corporate event support for customers including Jaguar Heritage & Jaguar Land Rover at many events including the Goodwood Festival of Speed, Goodwood Revival and the historic Italian Milie Miglia 1000 mile road race.

Our Classic & Heritage department provides all levels of care for classic and historic Jaguar models including: Series I, II, III XJ6/12, XJ40, XJS, C-Type, D-Type, E-Type, S-Type, Mk I, Mk II, Mk IV, Mk IX, Mk V, Mk VI, Mk VII, Mk VIII, XK 120, XK 140, XK 150, XKSS, 240, 340, 420, S-Type and Daimler models whilst our Bespoke by JAGtechnic department designs, developes and builds vehicles to each customers unique requirements.



Pictured | Bespoke XK8 Interior - Bespoke by JAGtechnic XK8 Convertibles - Series I E-Type Roadster following an Engine rebuild...


Maintaining the Brand - Watch our video featuring the Jaguar Long Nose D-Type

JAGtechnic Eastbourne to Venice Charity Drive - Watch the Eight Country Five Day Charity Drive video

NEW! Try our handy Service Price Calculator to see how much you could save on your next Service.


JAGtechnic provides

  • Award winning customer service (2014/2015 thebestofeastbourne)
  • Servicing & Maintainance of all Jaguar & Land Rover Models
  • Jaguar Extended Warranty Repairs
  • Jaguar Trained Technicians
  • Online Service Price Calculator
  • Genuine Jaguar Service Parts off the shelf
  • Jaguar WDS, IDS, SDD & Autologic Diagnostic Equipment
  • Jaguar Factory Approved Tooling
  • Performance Upgrades
  • Restoration & Replica Builds
  • Alloy Wheel Refurbishment
  • Computerised Full Suspension Geometry & Steering Alignment
  • Tyre supply, fitment & repair
  • Jaguar Courtesy Cars
  • Secure vehicle storage




Paul Chipp-Smith has taken his company, JAGtechnic, quite some way since starting in Sutton during 1998. He’s no stranger to Jaguar though and has been working on the cars since 1992. After building up a thriving business, he decided to start with a clean sheet earlier this year and take on a new premises in Eastbourne. That clean sheet has enabled the company to literally build the workshop around its very specific needs. Now JAGtechnic prides itself on the ability to tackle any Jaguar model from the earliest years to the present day.

For the current and later models there is access to the correct equipment allowing jobs to be completed to dealer level standards using whatever specialists tools or diagnostic equipment is required. As regular service is fairly routine there is a service calculator on the website allowing customers to see exactly what they are in for. Obviously more comprehensive work is also handled where the client is always informed of progress.

Although JAGtechnic’s catchment area is the Sussex region, customers often travel from much further afield. The classic side has become something of a speciality with a large customer base, including Jaguar Heritage. JAGtechnic was entrusted with the engine rebuild of the Heritage D-type (XKD 605), which soon grew to brake and suspension overhaul too. Heritage must have been impressed as they were asked to provide both preparation and back up for the 2011 Mille Miglia. Check out the website to see them working on the D-type.

When we visited to cover the low mileage E-type featured in August’s JWM, there was a nice balance of old and new models, including the occasional XJ40 all sharing space with the company’s own magnificent Series 2 Daimler Sovereign, another car to have appeared in these pages.

Skill and experience go quite a way in providing a good business but JAGtechnic also has enthusiasm to offer. Not only does JAGtechnic sponsor the local Jaguar Enthusiasts’ Club but Paul also serves on the committee in an active role. Entering the reception area is like walking into a world of Jaguar – for visitors there’s a room with tea and coffee as well as a variety of Jaguar-related films set aside. These folk are Jaguar through and through!



THE continued success of independent Jaguar specialist JAGtechnic shows little sign of slowing down after the company recorded a dramatic increase in sales for the last six months.

The Eastbourne based Jaguar specialist increased its customer base by a staggering 42% and in doing so, increasing the company’s customer database to over 600 vehicles.

Paul Chipp-Smith, JAGtechnic’s Proprietor said: “With one of the best sales performances ever, the company has had a very strong start to the year. This reflects the introduction of new highly trained Jaguar staff members and substantial investment into the latest diagnostic equipment and staff training and courtesy vehicles.”

The largest increase was found in the current model sector with strong demand for scheduled servicing of Jaguar models under four years of age. The increase has occurred in line with the company’s appointment as one of a handful of Jaguar Extended Warranty repairers, providing Jaguar owners with a local approved warranty repair and service centre.  

Jaguar’s previous model line-ups have also provided dramatic growth as new and existing owners of the brand undertake improvements to their vehicles, especially within the sporty XK8 & XKR Convertible & Coupe model range. JAGtechnic now over see’s the maintenance and improvements of over 125 such examples of this model with customers from as far afield as the Far East and Europe. The company’s Classic & Heritage department also provides maintenance, restoration and the recommissioning of models including the C,D & E-Type and the Mk I & II and XJ Saloons.

The company relocated its operation to Eastbourne just over two years ago and was instantaneously projected into the Jaguar World spotlight when the company was approached by Jaguar Heritage to complete the engine rebuild of one of Britain’s iconic race cars, Mike Hawthorn’s 1956 Long Nose D-type, reportedly valued at a staggering 7 million pounds. The company then went on to provide support for Jaguar at the Mille Miglia in Italy and the Goodwood Festival of Speed, more closer to home.

To celebrate, not only two years in Eastbourne, but fifteen years of business, the company recently invited their customers to attend their VIP Anniversary Event celebrating the history of Jaguar. The renowned Jaguar Speaker Peter Leake entertained guests with an audio visual presentation surrounded by some of Jaguar’s most iconic vehicles. Paul Chipp-Smith, JAGtechnic’s Proprietor hailed the event as a great success. “Our customers are very much a part of our company’s success, so celebrating the company’s achievements without them would not be the same. I would like to take this opportunity to thank every last one of them for feeding our passion, the Jaguar motor car.”


PAUL CHIPP-SMITH is a man who isn’t afraid to try new things. After building up a successful and lucrative garage in South London, he started a Jaguar specialist in East Sussex. Yet he realised his former achievements would mean nothing in his new home. “I knew that I was technically starting afresh. And so I wanted to get the basics right; having the right appearance and making sure the customers were comfortable.” It was the right move – in just two years JAGtechnic has become a major force for servicing and repairing Jaguars of all ages. When he left school in the mid-1980s, Paul had no plans for a career in the motor trade. His first job was with a company that did structural steelwork. “We made shopping mall staircases and fire escapes,” he says. “Anything structural from steel.” Sadly Paul was twice made redundant before the end of the decade, but the second instance would prove to be a turning point in his life – one that would shape his future career. “After training as a draughtsman,” says Paul, “I got a job at local dealer called Evans Autos that was based near my home in Sutton, South London as a valeter.” A family-owned business that along with a busy servicing department, also dealt in one-owner, low mileage, three to four-year old vehicles. It was the perfect position for Paul. “I’d always had an interest in cars,” he told me, “and I’d already restored a TR7, even spraying it myself in a tent on my parents’ drive.” Evans Autos was well known for its large selection of Jaguars for sale, and serviced a few too. “We still looked after Series 3 E-types as well as more modern XJ-Ss and XJ40s. It’s where my love affair with the cars started.” Paul began buying Evans’ part exchanges, the cars not deemed suitable for its showroom. “The first one I bought cost me £20. By the time I left a couple of years later, I had over £45,000 worth of stock. I got a great deal of satisfaction from buying a car and then returning it to its former glory.” After a few years with the company, Paul realised he wasn’t going to get any further. “I wanted to get into the sales department but they didn’t need anyone.” And so he left and bought the contract to valet the vehicles belonging to a large construction company. And then in 1998 he bought the lease for a large garage, Oakhill Garage, in Sutton. Although a general garage that offered both sales and servicing for any make of car, the previous owner was Jaguar-trained and in the 1970s had worked at a BL dealership and so a number of Jaguar owners still brought their cars to him. It was during this time that Paul learned more and more about mechanical engineering by getting his hands dirty. “I may have been the owner,” he says with a wry smile, “but out there on the workshop floor I was the apprentice, learning from the guys I had employed.”

In around 2003 Paul purchased the remaining stock and tooling from a local Jaguar specialist with a view to growing that side of the business. But to do so he needed a totally new approach. “I realised that Oakhill Garage didn’t mean much to a Jaguar owner; it’s just a garage. What I wanted was to give it the ‘Ronseal’ treatment – for it to say what it does on the tin. And so I came up with the name JAGtechnic. We began advertising in the Exchange&Mart and soon started to get more and more work.” This lead to Paul buying expensive diagnostic equipment, an essential tool for working on any modern Jaguar. It could be a successful move – he bought the garage with just 280 existing customers and sold it 12 years later with 3,300. By the end of the decade Paul was ready to move on both personally and professionally. “My parents had bought a house in Eastbourne in the early 2000s,” he explains, “and my family and I went to visit most weekends. After falling in love with the area, in 2005 we came to live here full time and I began commuting daily to Sutton.” Paul had had enough of the M25 by 2010 and sold Oakhill Garage but retained the name JAGtechnic because he knew what he wanted to do next – to specialise in Jaguar. But just as with everything he’d done in the past, Paul had his own way of achieving his ambition. Not for him renting some damp, oily workshop – no, his aspirations were higher. “First impressions are everything,” he says, “and customer service must always come first.” And so after finding an empty facility in Eastbourne he readily admits he spent a small fortune on preparing its interior appearance, laying marble floors and even buying the same furniture as you’d find in a Jaguar main dealer. But his reasoning was simple, “if the customers are used to a main dealer, they’re used to its comforts.”

A few months before JAGtechnic was established in its Eastbourne premises, Paul took part in Jaguar’s 75th anniversary tour in September 2010 with his own 1973 Daimler Sovereign 4.2. It was here that he met Tony O’Keeffe (former curator for Jaguar Heritage). After Paul explained his plans, following the company’s 2011 opening, Jaguar Heritage agreed for the engine of its ex-Mike Hawthorn D-type to be rebuilt at JAGtechnic’s workshop. Today the company employs two full time mechanics. James Miller is a Master Technician and a former Jaguar main dealer mechanic with 20 years experience and a passion for electronics. “What he doesn’t know about modern stuff,” Paul tells me, “isn’t worth knowing.” And then there’s Callum Brady, JAGtechnic’s young apprentice. Thanks to James and Paul’s knowledge, plus their diagnostic equipment, the company has the ability to service and repair all current and recent Jaguars plus older and classic models. JAGtechnic can also offer full restorations with engine rebuilds and structural work carried out in-house, while more specialist tasks are outsourced to trusted experts. “If it has Jaguar on the badge,” says Paul, “we’re interested because we’re all passionate about the brand and the cars.” In just two years JAGtechnic has grown from being an offshoot of a local garage to a major independent specialist with customers all over the UK. The company has also achieved Jaguar Extended Warranty approved repairer status. Unsurprisingly, Paul has plans for the future, but he’s well aware that growing too quickly could damage JAGtechnic’s core value of putting customers first. “Owners come to us because we deal them directly and explain what’s happening. I don’t want to get to the point where that connection is lost – my passion isn’t just the cars, it’s about meeting people too.” And so whatever Paul’s next vision for JAGtechnic may be, one thing is clear – it will be done in his own unique, professional way.


Customer Reviews

Peter Leake – Former Jaguar Global Dealer Training Manager Paul, it really does show the breadth of work you do, and the quality. It is, as you say, all but brand new. I was amazed at how well the interior had come up, and the door casings look spectacular. I really cant wait to drive it to really get the feel of what you guys have done. Wheels looked exactly right on the car, the paint work is a sensation and the attention to detail definitive., brings back those heady days of Jaguar before the 'change'!!! My thanks again, Paul, for a job very well done. Peter Leake – Former Jaguar Global Dealer Training Manager – XK8 Bespoke Vehicle Overhaul...

Tony O’Keeffe – Jaguar Heritage Communications Officer Paul, I would like to personally thank you and your staff Paul Jackson and James Miller for your support with the Goodwood Revival Ride & Drive. The event was unfortunately very late in the planning and without the very professional assistance from yourself and the staff it would not have been the success it was. The presentation of the cars was excellent and unfortunately you all had to work a bit harder than I had hoped. However you carried it off and I really appreciate you all giving up your time. Tony O’Keeffe – Jaguar Heritage Communications Officer...

Ian & Rita Crossley Rita and I have known Paul Chip-Smith for about 6 months and we have been extremely pleased with both Paul himself and the way he runs JAGtechnic. Paul initially helped us after we had purchased a 2003 Jaguar XK8 that had some quality issues, and which we later returned to the seller on Paul’s advice. He later helped us not only find a ‘new’ 2006 Jaguar XK with which we are very pleased, but also inspected the car prior to purchase and advised us of items that required attention. We have found him to be very honest, professional, and above all a keen Jaguar enthusiast. The facilities at JAGtechnic are very clean and modern, with the latest computer diagnostics and mechanical capabilities, and his associates are knowledgeable and always extremely helpful. It is rather nice to receive the personal attention of a small independent Jaguar dealer like JAGtechnic rather than the impersonal treatment that sometimes accompanies larger organisations. We find the level of attention to detail to be very high, the level of service to be Jaguar level or above, and we intend to be customers of JAGtechnic for many years to come...

Mr A. Skilton Fantastic Service, completely trustworthy, gives you complete confidence, great product knowledge - 5 Star Rating. Jaguar XKR - Complete Suspension Overhaul, Stainless Steel Exhaust, Paintwork, Continued Maintenance...

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For further details of JAGtechnic’s services for Jaguar and Land Rover owners, you can visit their website: www.jagtechnic.co.uk, visit their premises: 11&12 White Knight Business Park, Hammonds Drive, Eastbourne or call 0333 666 1950 

E-mail: enquiries@jagtechnic.co.uk

Web: www.jagtechnic.co.uk

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Phone: 0333 666 1950

Fax: 0333 666 1955